TV Ad Rate

 ATN Bangla

ADVERTISING & SPONSORSHIP RATES

Effective 1 July-2011 with Amendment

1.  Rates for Spot Advertisement.

Spot
Peak Hour 5-00 PM to 1-00 AM.

Duration

Normal

 Specific Choice/Before program Middle Break in Drama/Program Middle Break in Bangla Cinema Pop-Up in Drama/Film
10 sec Tk.    4,000.00 Tk.   4,500.00 Tk.     6,000.00      Tk.     7,000.00 Minimum Every 5 Sec Pop-Up Rate Tk. 3,500 i.e. Tk. 42,000 for per 60 Sec.
20 sec Tk.    8,000.00 Tk.   9,000.00 Tk.   12,000.00 Tk.   14,000.00
30 sec Tk.  12.000.00 Tk. 13,500.00 Tk.   18,000.00 Tk.   21,000.00
40 sec Tk.  16,000.00 Tk. 18,000.00 Tk.   24,000.00 Tk.   28,000.00
50 sec Tk.  20,000.00 Tk. 22,500.00 Tk.   30,000.00 Tk.   35,000.00
60 sec Tk.  24,000.00 Tk. 27,000.00 Tk.   36,000.00 Tk.   42,000.00
  • 50% discount on spots/Pop-Up between 6.00 AM to 5 PM.
  • 70% discount on spots/ Pop-Up between 1 AM to 5.00 AM.
  • 25% discount on spots (without news related spots & Pop-Up) for PSA /Social awareness commercials.

 2.  News Spot Rates for 7 pm, 10 pm & 12 pm Peak Time News.

SpotDuration Before News Just beforeATN NewsOnly one spot 1st Mid BreakATN News 1st spot of 1st  M.B.ATN NewsOnly one spot 2nd Mid BreakATN News 1st spot of 2nd M.BATN NewsOnly one spot
10 sec   Tk.    7,000.00 —– Tk. 11,000.00 —– Tk.   8,000.00 —–
20 sec Tk.   14,000.00 —– Tk. 22,000.00 —– Tk. 16,000.00 Tk.   18,000.00
30 sec Tk.   21,000.00 Tk. 37,500.00 Tk. 33,000.00 Tk.   36,000.00 Tk. 24,000.00 Tk.   27,000.00
40 sec Tk.   28,000.00 Tk. 50,000.00 Tk. 44,000.00 Tk.   48,000.00 Tk. 32,000.00 Tk.   36,000.00
50 sec Tk.   35,000.00 Tk. 62,500.00 Tk. 55,000.00 Tk.   60,000.00 Tk. 40,000.00 Tk.   45,000.00
60 sec Tk.   42,000.00 Tk. 75,000.00 Tk. 66,000.00 Tk.   72,000.00 Tk. 48,000.00 Tk.   54,000.00

       5 Sec. Super Mid Break Spot for 4 Peak Hour News (2pm, 7pm, 10pm & 12 Night) : –

  •   Package Rate Tk. 30 lac per Month.

3.  Off Peak Full News & Hourly News Spot Rates .

Spot Duration Mid Break1am, 2pm & 6 pm(English News) Mid Break7 am & 10 am news Just Before1am, 7am, 10am,2pm, 6pm(English News) only one spot Mid Break Hourly News8am, 9am, 11am, 12noon, 1pm, 3pm, 4pm & 5pm Just BeforeHourly NewsOnly one spot
10 sec  Tk.    5,000.00 Tk.    4,000.00 Tk.    3,000.00 Tk.    3,500.00 Tk.   3,500.00
20 sec  Tk.  10,000.00 Tk.    8,000.00 Tk.    6,000.00 Tk.    7,000.00 Tk.   7,000.00
30 sec Tk.  15,000.00 Tk.  12,000.00 Tk.    9,000.00 Tk.  10,500.00 Tk.  10,500.00
40 sec Tk.  20,000.00 Tk.  16,000.00 Tk.  12,000.00 Tk.  14,000.00 Tk. 14,000.00
50 sec Tk.  25,000.00 Tk.  20,000.00 Tk.  15,000.00 Tk.  17,500.00 Tk. 17,500.00
60 sec Tk.  30,000.00 Tk.  24,000.00 Tk.  18,000.00 Tk.  21,000.00 Tk. 21,000.00

5 Sec. Super Mid Break Spot for 4 Off-Peak Hour News (7am, 10am, 2am & 4am) : –

  • =  Package Rate Tk.15 lac per Month.

  1. Telecast Fee for Package Program/ Tele Film & Short Films with Sponsorship.

Program Duration CM Time Telecast Fee (Peak) Telecast Fee(Off Peak) Extra commercial time
22 MTS 4 MTS TK.      70,000.00 On Negotiation Extra commercial time may be allowed only on additional payment as per spot rate.
45 MTS 8 MTS TK.    1,20,000.00
90 MTS 12 MTS TK.   1,50,000.00
90 MTS 16 MTS
TK.   1,75,000.00

     50% Extra for Branding of Program

  1. 15% VALUE ADDED TAX (VAT) TO BE PAID ON GROSS VALUE OF ALL ADVERTISEMENTS.