ATN Bangla
ADVERTISING & SPONSORSHIP RATES
Effective 1 July-2011 with Amendment
1. Rates for Spot Advertisement.
Spot
|
Peak Hour 5-00 PM to 1-00 AM.
|
Duration
|
Normal
|
Specific Choice/Before program |
Middle Break in Drama/Program |
Middle Break in Bangla Cinema |
Pop-Up in Drama/Film |
| 10 sec |
Tk. 4,000.00 |
Tk. 4,500.00 |
Tk. 6,000.00 |
Tk. 7,000.00 |
Minimum Every 5 Sec Pop-Up Rate Tk. 3,500 i.e. Tk. 42,000 for per 60 Sec. |
| 20 sec |
Tk. 8,000.00 |
Tk. 9,000.00 |
Tk. 12,000.00 |
Tk. 14,000.00 |
| 30 sec |
Tk. 12.000.00 |
Tk. 13,500.00 |
Tk. 18,000.00 |
Tk. 21,000.00 |
| 40 sec |
Tk. 16,000.00 |
Tk. 18,000.00 |
Tk. 24,000.00 |
Tk. 28,000.00 |
| 50 sec |
Tk. 20,000.00 |
Tk. 22,500.00 |
Tk. 30,000.00 |
Tk. 35,000.00 |
| 60 sec |
Tk. 24,000.00 |
Tk. 27,000.00 |
Tk. 36,000.00 |
Tk. 42,000.00 |
- 50% discount on spots/Pop-Up between 6.00 AM to 5 PM.
- 70% discount on spots/ Pop-Up between 1 AM to 5.00 AM.
- 25% discount on spots (without news related spots & Pop-Up) for PSA /Social awareness commercials.
2. News Spot Rates for 7 pm, 10 pm & 12 pm Peak Time News.
| SpotDuration |
Before News |
Just beforeATN NewsOnly one spot |
1st Mid BreakATN News |
1st spot of 1st M.B.ATN NewsOnly one spot |
2nd Mid BreakATN News |
1st spot of 2nd M.BATN NewsOnly one spot |
| 10 sec |
Tk. 7,000.00 |
—– |
Tk. 11,000.00 |
—– |
Tk. 8,000.00 |
—– |
| 20 sec |
Tk. 14,000.00 |
—– |
Tk. 22,000.00 |
—– |
Tk. 16,000.00 |
Tk. 18,000.00 |
| 30 sec |
Tk. 21,000.00 |
Tk. 37,500.00 |
Tk. 33,000.00 |
Tk. 36,000.00 |
Tk. 24,000.00 |
Tk. 27,000.00 |
| 40 sec |
Tk. 28,000.00 |
Tk. 50,000.00 |
Tk. 44,000.00 |
Tk. 48,000.00 |
Tk. 32,000.00 |
Tk. 36,000.00 |
| 50 sec |
Tk. 35,000.00 |
Tk. 62,500.00 |
Tk. 55,000.00 |
Tk. 60,000.00 |
Tk. 40,000.00 |
Tk. 45,000.00 |
| 60 sec |
Tk. 42,000.00 |
Tk. 75,000.00 |
Tk. 66,000.00 |
Tk. 72,000.00 |
Tk. 48,000.00 |
Tk. 54,000.00 |
5 Sec. Super Mid Break Spot for 4 Peak Hour News (2pm, 7pm, 10pm & 12 Night) : –
- Package Rate Tk. 30 lac per Month.
3. Off Peak Full News & Hourly News Spot Rates .
| Spot Duration |
Mid Break1am, 2pm & 6 pm(English News) |
Mid Break7 am & 10 am news |
Just Before1am, 7am, 10am,2pm, 6pm(English News) only one spot |
Mid Break Hourly News8am, 9am, 11am, 12noon, 1pm, 3pm, 4pm & 5pm |
Just BeforeHourly NewsOnly one spot |
| 10 sec |
Tk. 5,000.00 |
Tk. 4,000.00 |
Tk. 3,000.00 |
Tk. 3,500.00 |
Tk. 3,500.00 |
| 20 sec |
Tk. 10,000.00 |
Tk. 8,000.00 |
Tk. 6,000.00 |
Tk. 7,000.00 |
Tk. 7,000.00 |
| 30 sec |
Tk. 15,000.00 |
Tk. 12,000.00 |
Tk. 9,000.00 |
Tk. 10,500.00 |
Tk. 10,500.00 |
| 40 sec |
Tk. 20,000.00 |
Tk. 16,000.00 |
Tk. 12,000.00 |
Tk. 14,000.00 |
Tk. 14,000.00 |
| 50 sec |
Tk. 25,000.00 |
Tk. 20,000.00 |
Tk. 15,000.00 |
Tk. 17,500.00 |
Tk. 17,500.00 |
| 60 sec |
Tk. 30,000.00 |
Tk. 24,000.00 |
Tk. 18,000.00 |
Tk. 21,000.00 |
Tk. 21,000.00 |
5 Sec. Super Mid Break Spot for 4 Off-Peak Hour News (7am, 10am, 2am & 4am) : –
- = Package Rate Tk.15 lac per Month.
-
Telecast Fee for Package Program/ Tele Film & Short Films with Sponsorship.
| Program Duration |
CM Time |
Telecast Fee (Peak) |
Telecast Fee(Off Peak) |
Extra commercial time |
| 22 MTS |
4 MTS |
TK. 70,000.00 |
On Negotiation |
Extra commercial time may be allowed only on additional payment as per spot rate. |
| 45 MTS |
8 MTS |
TK. 1,20,000.00 |
| 90 MTS |
12 MTS |
TK. 1,50,000.00 |
| 90 MTS |
16 MTS |
TK. 1,75,000.00
|
50% Extra for Branding of Program
- 15% VALUE ADDED TAX (VAT) TO BE PAID ON GROSS VALUE OF ALL ADVERTISEMENTS.
